We looked at your online presence, scored it honestly, and built you a new website before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
38/ 100
A 60-year Monticello name that Google and your website do not yet show well
Local SEO (Google Search)45% Trust Signal Visibility55% New Customer Conversion40%
Score is our professional assessment.
Your score over time with The Refiners Co
Trust Signal Visibility moves slower on purpose: your rating and review count change only as real customers leave real reviews. * AI Search is an emerging category: no site scores 100% today. 88% reflects the realistic ceiling with full optimization. Projections are our professional estimate and carry no guarantee.
Your Second Web Address Leads Somewhere ElseYour Google profile points to purcellplumbingheatingmn.com. The other address, purcellplumbingheating.com, forwards visitors to a page titled “The Plumbery” on a different website. It does not go to your current site. We tested both on October 12, 2026.
Third on the Map, With a Third of the ReviewsSearching Searching “plumber Monticello MN” today, ldquo;plumber Monticello MN” on October 12, 2026, Monticello Plumbing, Heating, and Air Conditioning holds the top map spot with 176 Google reviews at 4.9 stars. You are third with 54 reviews at 4.8 stars: 122 fewer reviews, and 8 photos on your profile against their 46.
An Old Name Still Shows UpInferenceTwo of the Google reviews we pulled call you “The Plumbery,” the same name as the page your second address lands on. A leftover name can mean directories list you two different ways. We have not audited the directories yet, so treat it as a likely issue to check.
Your Site Undersells 60 YearsThe Reviews page on your current site shows no reviews, while Google shows 54. The homepage says “Over 67 Years” but your About page lists 1966 as the start, which is 60 years. A mobile speed test in July scored the site 39 out of 100 (not re-run today).
A Fast Site With One Clear NumberYour phone number, (763) 200-9043, stays in view on every screen, with a call bar on phones. The request form asks only for a name, a phone number, and what you need, which means a customer with a leaking pipe can ask for help in under a minute.
Your Real Reviews, Up FrontYour 4.8 rating and three real Google reviews, quoted with the reviewer names, sit on the homepage. Which means a neighbor who finds you sees what Google already says about you.
One Address, Built RightOne main web address, your real hours (Monday to Friday, 8 to 4), your street address, and your services in the code Google reads. Which means search engines and AI assistants get the same facts every time.
Plain Facts for AI SearchA fact file for AI assistants and an FAQ built only from details we checked: services, hours, payment types, and where you are. Which means the answer an assistant gives about you is the right one.
Assumed Job ValueEstimate$450Our assumption for an average service call or repair. Swap in your own number to see your math.
Jobs to Cover the Monthly Fee2 a MonthAt $450 a job, 2 extra jobs a month come to $900 against the $799 monthly fee. This is arithmetic on an assumption.
Your Investment$399 setup + $799/moMomentum package: site, local SEO, review generation system, Google profile posts, and competitor tracking. 3-month start, then month-to-month, 30 days notice.
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We built this for you before our conversation. No commitment required. Scan with your phone or type the address below to see your reviews, hours, and phone number on one fast page.
- Full homepage, fully designed
- Real Google reviews, quoted
- Call bar on phones
- Request form for service calls
- FAQ with structured data
- Hours matched everywhere
- OpenStreetMap location embed
- Built for Google and AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UXWith Refiners Co: 92%To reach 100%:- Real photos of your trucks, shop, and team, self-hosted
- A vector version of your logo (the current file is a flat JPEG)
- Before and after photos of finished jobs
- One page per major service, such as water heaters and furnaces
Local SEO / Google SearchWith Refiners Co: 78%To reach 100%:- Google profile fully filled out, with far more than 8 photos
- The second web address pointed at your main site
- Directory listings checked and matched to one name
- Links from Monticello-area chambers and suppliers
Trust Signal VisibilityWith Refiners Co: 78%To reach 100%:- Review requests texted after every finished job
- A reply to every review, including the 4 under five stars
- Written permission to quote reviewers on your site
- Your Reviews page filled with real reviews
AI Search VisibilityWith Refiners Co: 88%To maximize (ceiling ~88%):- Fact file listing every page, kept current
- FAQ content added as customers ask new questions
- Service markup for each offering
- Answer-first posts AI tools can quote
New Customer ConversionWith Refiners Co: 75%To reach 100%:- Text-back for missed calls (shop hours end at 4:00 pm)
- A sign-up page for the Champion Care Club
- Online scheduling, if you want it
- Seasonal furnace and AC tune-up reminders
Additional services we can add to your package
| Service | What it includes | Why it matters for you | Price |
|---|
| Citation Cleanup | Audit of how your name, address, and phone appear across 40+ directories, with fixes, including any older “The Plumbery” listings | When directories disagree about who you are, Google trusts the listing less. This is a fixable gap. | $299 one-time |
| GBP Management | Weekly Google profile posts, photo uploads, review replies, and Q&A kept current | Your profile is the first thing a customer sees. A full, active one earns more calls from the same searches. | $199/mo |
| SEO Content | 2 blog posts a month on Monticello plumbing and heating questions, with keyword tracking | Fresh local content keeps the site working after launch. | $299/mo |
| Geo Expansion Pages | Dedicated pages for nearby towns you want more calls from, chosen with you | Right now Monticello is the only town the site speaks to. City pages reach customers searching from the others. | $499 one-time |
| Photo Coordination | Local photographer sourced and briefed, shot list prepared (trucks, shop, finished jobs), delivered self-hosted | Real photos of your own work build trust faster than template images. | $99 + photographer |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
Can you do anything about having two web addresses?Yes. We point the second address at your main site, so everyone who types either one lands in the same place. That change is made where the domain is registered, with your permission and your login. You own both names.
Will my phone number or domain change?No. Your number, (763) 200-9043, and purcellplumbingheatingmn.com stay as they are. Your alternate line, (763) 295-5445, stays listed in the contact section.
How do you get more Google reviews?We text a review request to customers right after a finished job, when the work is fresh. Every review is a real customer writing in their own words. We never write or buy reviews.
Do I have to replace my Google profile?No. We keep and improve the profile you already have, so your 54 reviews stay right where they are. We fill in what is missing, like photos, and keep it active.
How long does SEO take?Nobody can promise a date or a ranking, and we will not. What we do promise: your site is live in 30 days and you get a plain-English report every month. You will see what moved and what did not.
What happens if I want to cancel?We ask for a 3-month start. After that, 30 days notice and no penalty. The website is yours, the domain stays yours, and we hand everything off cleanly.